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Granta is the leader in materials information technology – software, resources, and services to apply materials and process information, and enable better, greener, safer products. A subsidiary of ANSYS, Inc., we help enterprises to improve global standardization, efficiency, and quality; minimize supply chain risk; and ensure that traceable, consistent materials information is provided to engineers and analysts throughout the product lifecycle. 

Granta Presentation

September 25, 2019

14:30 – 15:00

We will be demonstrating
Material intelligence in product design and development


Professor David Cebon is co-founder of Granta Design with 25+ years of experience at the cutting edge of materials and process selection methodology and software. He is a key architect of Granta’s products. He is also Professor of Mechanical Engineering at Cambridge University, where he leads a research group concerned with road transport and the micro-mechanics of road construction materials. Dave has been instrumental in the founding of the Material Data Management Consortium (MDMC) and the Environmental Materials Information Technology (EMIT) Consortium. He continues to play an active role in driving these projects and in collaborating with other thought-leaders to encourage innovation in materials data management and software for eco design. He has a PhD in Engineering from Cambridge University and a Bachelors degree from Melbourne University, Australia, and is a Fellow of the Royal Academy of Engineering.

Dr. Ajei Gopal has over 30 years of experience in developing business growth strategies, advancing business organically and through strategic acquisitions, improving operational efficiencies and bringing innovative new products to market. Dr. Gopal is president and CEO of S&P 500 company ANSYS, a global leader in engineering simulation. ANSYS helps the world’s most innovative companies engineer radically better products – from microchips to 3D printed hip to rocket ships. During his tenure as ANSYS CEO, Dr. Gopal has helped accelerate the company’s growth, doubling its value and increasing its market capitalization by more than $8 billion. Prior to his current role, Dr. Gopal served as the company’s president and chief operating officer as well as an independent member of the company’s board of directors.

Dr. Gopal previously served as operating partner for Silver Lake Partners, one of the largest technology investors in the world. He worked with several of Silver Lake’s portfolio companies and was seconded as interim president and chief operating officer to Symantec, where we served at CTO earlier in his career. At Symantec, he drove operational improvements, increased its enterprise value and recruited its new CEO. Dr. Gopal also served as senior vice president and general manager of Hewlett Packard Software and executive vice president at CA Technologies, positions where he was responsible for billions of dollars of product portfolios.

An entrepreneur, Dr. Gopal was the founder and CEO of Reefedge Networks, a wireless LAN security company, which was acquired by Symantec. He held several roles at IBM Research and IBM’s Software Group and began his career at Bell Communications Research in 1984.

A renowned technologist, Dr. Gopal holds 23 U.S. patents and has authored numerous papers and technical reports published in distinguished technical conferences and journals. He earned a Ph.D. in Computer Science from Cornell University and a B.Tech. in Mechanical Engineering from the Indian Institute of Technology in Bombay in 1982.


Effective digital transformation is a critical corporate goal for most manufacturing enterprises. We see this, for example, in the pervasive use of simulation technologies throughout product development, in the drive to develop Digital Twin strategies, and in the Industrial IoT and Industry 4.0 trends, which are converging the physical and digital aspects of products. Yet, if we examine the fundamentals of what it takes to make a product, we find one area in which digitalization lags: materials.

To define a material, connect it to a product design, and track its progress through the product lifecycle requires many varied and complex datasets and associated processes. Yet comparatively few enterprises have a systematic approach in place to manage any one of these datasets, let alone to connect them to one another and to their wider engineering and business data infrastructure.

In this presentation, Ajei Gopal, ANSYS CEO (NASDAQ: ANSS), the market leader in engineering simulation technology, will discuss digital transformation in engineering enterprises, and why ANSYS sees materials as a critical missing link. This analysis led to the recent acquisition by ANSYS of material intelligence pioneer, Granta Design.

Granta CTO Professor David Cebon will review Granta’s work in sectors such as aerospace, automotive, and healthcare, which has resulted in multi-million-dollar benefits and avoidance of critical business risks through effective materials information management. He will discuss what comes next – particularly the vision of ‘Materials 4.0’: what is needed, from a materials information perspective, to support the Industry 4.0 era?

Practical examples will include how to speed up adoption of Additive Manufacturing. The conclusion will provide a checklist of issues for executives to consider when plotting their materials digitalization strategies.


September 25, 2019
September 27, 2019


Villa Erba
4, Largo Luchino Visconti
Cernobbio , 22012  Italy