Watch this webinar to hear how Brush Electrical Machines Ltd, a leading electrical equipment manufacturer, uses its material intelligence to quickly validate its choice of materials, improving product performance and reducing costs.

Watch this webinar

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Watch this webinar to hear how Brush has used CES Selector to supplement its materials expertise to:

  • Confirm whether they are using the best or most appropriate materials
  • Focus development effort on the most promising material candidates
  • Implement a material change that achieved a 30% cost and 40% weight reduction
  • Evolve and innovate their products through intelligent selection of materials.


Further information

Innovation is key to staying ahead in industry. And materials have a large impact on a product‘s performance and perception. But identifying the best material for an application is easier said than done when you are faced with a multitude of potential materials and processes. How do you ensure you keep introducing new ideas and materials in areas which will most benefit your company?

This webinar will cover methodologies and tools which can help you quickly validate whether you are using the right materials and increase the material innovation potential of your company. Laurent Cruaux from Brush will present his expertise in this area and give practical examples of using CES Selector from Granta to improve product performance and reduce costs.


What you will learn

  • Quickly identifying material-process candidates
  • Validating the performance of existing material and process combinations
  • Focusing development effort on the most promising paths
  • Justifying the benefits to project stakeholders


Charlie Bream is the Senior Product Manager for CES Selector at Granta Design. After completing his PhD on recycling of thermoset composites at Brunel University, he spent 15 years in industry working on the development of lightweight materials and structures for British Aerospace (Space Systems), Pera International, and NXT before joining Granta in 2007.

Laurent Cruaux is a Materials Specialist for Brush Electrical Machines Ltd. One of his primary responsibilities is to select the best materials for current and new designs with specific objectives, such as increasing the performance of the turbogenerators, weight savings and cost savings. He graduated from the Ecole Nationale Supérieure de Chimie et Physique de Bordeaux, France, receiving a Master’s degree of Engineering in Materials for Transport and Energy.